💬 “Am I charging too much? Or not enough?”

One of the biggest struggles for self-employed cleaners — especially when starting out — is knowing how much to charge. You don’t want to scare off potential clients, but you also can’t afford to undercharge for hard work.

This guide will help you:

• Understand typical UK cleaning rates in 2025

• Set a fair, confident price

• Know the difference between domestic, deep, and specialist cleans

• Handle awkward pricing conversations like a pro

✅ Why Pricing Matters

Your price isn’t just about covering your time — it reflects:

• Your effort and reliability

• Travel, fuel, and time between jobs

• Your professionalism, tools, and trustworthiness

• The physical toll of the work you do

Undercharging leads to burnout. Overcharging without confidence leads to lost work. The goal is to charge fairly, clearly, and confidently.

📊 Average Cleaner Rates in the UK – 2025

These are typical hourly rates we’re seeing this year for self-employed cleaners:

💡 Note: Rates vary by location. Cleaners in London and the South East may charge higher, while rural areas may be lower — but your experience and professionalism can justify your rate wherever you are.

🧼 Domestic Cleaning vs. Deep Cleaning – What’s the Difference?

Regular Domestic Cleaning

• Weekly or bi-weekly

• General maintenance: hoovering, bathrooms, kitchen wipe-downs

• Usually charged by the hour

Deep Cleaning

• Less frequent, more intensive

• Behind appliances, inside cupboards, limescale removal, etc.

• Often priced by the job or hour

• Can be physically tougher — charge accordingly

💬 Tip: Always make clear what’s included in your price, especially with deep cleans.

🧠 How to Set Your Rate With Confidence

1. Calculate your minimum
   What do you need to earn to make it worth your time? Include:

• Travel time

• Fuel or transport

• Supplies (if you provide them)

• Breaks and time between jobs

2. Start with a fair base rate
   Don’t fall into the trap of “I’m new, so I’ll charge £9/hour.” That’s often less than minimum wage after travel and tax.

3. Offer intro prices, not permanent discounts
   If you’re worried about starting too high, you can offer a launch deal:

“Intro offer: First 2 cleans at £12/hour, then standard rate of £15/hour.”

4. Reassess every 3–6 months
   As your confidence, demand, and experience grow, so should your rate.

💬 How to Talk About Your Prices

Talking about money can feel awkward — but it gets easier with practice.

Try saying:

“My standard rate is £15/hour for domestic cleans. That includes reliable service, clear communication, and complete attention to detail.”

or

“Deep cleans start at £90 for a 4-hour session. I’ll provide a quote based on the size and condition of the space.”

You don’t need to explain or apologise for your rate.
Say it clearly, and then pause. Confidence does the rest.

📦 Optional Extras You Can Charge For

You can offer additional services that boost your earnings, such as:

• Inside fridge/oven cleaning

• Window interiors

• Laundry or ironing

• Bringing your own supplies

• Pet hair removal

• Decluttering and organisation

Be clear whether these are included or cost extra. You can even create a simple price list on your Kleana Directory profile.

🚫 Don’t Undersell Yourself

If you charge too little, you might:

• Burn out

• Resent the work

• Struggle to grow

• Attract clients who don’t value your time

Kleana supports fair pay and fair work — and that starts with YOU valuing your time and effort.

📌 Final Thoughts

Whether you’re charging £13/hour or £30 for a deep clean, the most important thing is:

• Be clear

• Be consistent

• Know your worth

There’s no shame in starting small — but don’t stay there.
As you gain confidence, experience, and reviews — raise your rates with pride.

🧼 Kleana’s Take

At Kleana, we believe cleaners deserve respect, fair pay, and the freedom to set their own worth. We built this platform to help you:

• Be found

• Be trusted

• And build your business on your own terms